Promotional products are inexpensive ways to advertise that not only make sense from a publicity standpoint they make sense because of the wide variety of options available as well. Pens, calendars, and magnates are simple and easy to distribute and t-shirts and ball caps make great gifts as well as advertising your company. Below are the ten best reasons for using promotional items.

Announcements

When something special happens or you reach a milestone anniversary use promotional items to let the world know and share your joy. You can also use promotional items to announce new ventures or renewed company mottos.

Mementos

Use promotional items as keepsakes for employees, business associates and clients. Coffee mugs, picture frames and wall clocks with your company logo make fantastic gifts that will be treasured and used.

Awards

Promotional items such as t-shirts, sweatshirts, and travel mugs make fantastic awards for goals met, attendance, or other achievements. They are low cost and still hold a lot of emotional value as well as being items that your employees, customers, and business associates will enjoy using. You can also give these special promotional items as birthday gifts for employees, awards for being customer number 100, 1000, or any other level, and company anniversary celebrations.

Billboards

Billboard advertising costs a fortune but are heavily used in promotional campaigns because of their effectiveness. They get the word out about products to millions of viewers that pass by them every day-your promotional items can do the very same work for you for much less money. Give away t-shirts, jackets, or sweatshirts and turn your employees, customers and other business associates into walking billboards for your services or products.

Advertising

Refrigerator magnets, calendars and pens are effective advertising for your company and will get used often and end up getting passed around to spread the word quickly. These low cost items that can be purchased in bulk are effective tools and your customers and clients will love them.

Trade show giveaways increase traffic

Put together promo goody bags full of small inexpensive promotional items like magnets, pens, calendars and even a t-shirt to give away to viewers who stop by your table at a trade show and watch the pile up build around your table. Ask visitors to your table to fill out a simple name and address card to get the promo goodie bag and kill two birds with one stone-get traffic to get your product seen, and also build your mailing list.

Public awareness campaigns

Show your support of charitable organizations while including your logo on promotional items to let your customers, associates, and employees know about your generosity and support.

Thank you gifts

Use various promotional items to thank customers for loyal return purchases. Include magnets, pens or calendars with every regular purchase as a special thank you. You can make a big impact by giving bigger promotional items as a thank you for employee service or business associate involvement with your company.

Public relations

Nothing says goodwill like ‘FREEBIE’. Giving away promotional items regardless of affiliation, purchase, or service makes people aware of your product in a way that feels good for them.

Top reason-brand recognition

The most valuable use for promotional items is to gain brand recognition. Every businessman and woman knows how important branding is to a good advertising campaign, and how challenging getting that name recognition ingrained in the public’s mind. Passing out a wide variety of promotional items that are most likely to be used by your employees, customers, and associates ensures the likelihood most of them will be seen by others, and seen repeatedly by the users themselves.

It is said that it takes at least seven views of a brand before the consumer has it imprinted on their mind. The more they see it the name more likely they will be to immediately think of that particular name in association with a product when they go to make a purchase.